Why nicotine pouches, like Zyn, are creating an underwriting disclosure problem, and what advisors can do about
Why nicotine pouches, like Zyn, are creating an underwriting disclosure problem, and what advisors can do about
Why nicotine pouches, like Zyn, are creating an underwriting disclosure problem, and what advisors can do about
Nicotine pouch sales grew 207% between January 2023 and April 2025. Most clients who use them don't think they're using tobacco. Carriers disagree, and standard underwriting exams can't tell the difference. That mismatch is turning into one of the most preventable placement problems in the market.
This whitepaper explains where the gap comes from, what it costs clients, and what to do about it before an application is submitted.
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